The Hargreaves Hare or... Why the rabbit?
Lots of people, especially here in Sweden ask Jemima “why the rabbit?”. Here is why…
When she decided to launch the brand in 2017, Jemima knew she needed to reflect the combination of age old tradition she represents as a master goldsmith, her Scandinavian roots through her mother’s family and her British-ness. What better way than to reference the Scandinavian tradition of nature based family names and her own connection to this ancient British name.